Miss Chanel: a genius of the style and an idea without compromise of elegance. "Fashion démode, style never " did not cease it repeating.

In 1987, Chanel launches out in the clock industry of prestige and thus brings a new dimension with to its universe with the watch "Première" or "First" whose case takes as a starting point the architecture of the stopper of the bottle No 5 and the Vendôme Place in Paris.

Since this date, the range regularly grew rich by new collections of which in particular "Mademoiselle" in 1990, "Matelassée" in 1993, "J12" in 2000, " Les intemporelles de Chanel : Camélia " and "1932" in 2004.