Right from the time of its creation in 1955, CORUM displayed a determination to position itself in the forefront of the Swiss watch industry.

The emblem, a key pointing skywards, is a symbol of the mystery to be fathomed, the enigma to be resolved, of new territories to be explored, and of innovation. It also alludes to the inventiveness, tenacity and bold spirit required in order to attain the total mastery of time.

Positioned as an exclusive brand, CORUM offers high-quality watch collections featuring an innovative and distinctive design, and equipped with sophisticated mechanical movements. Its approximately 150 current references, spread between four key pillars – Admiral’s Cup, Romvlvs, Golden Bridge and Artisans – enjoy a legitimacy rooted in the brand history.